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5 Marketing Tips for Selling Your Handmade Crafts Online

Image showing crafts from scissors to envelopes for creating crafts at home

As technology advances at an unprecedented rate, more and more crafters are taking advantage of digital marketing tools. Thi is more and more important to sell their handmade products. How many times have you seen an Instagram Story of a friend selling a crochet bag or a pair of earrings they created?

If you want to start selling your handmade crafts, then you should go digital. That’s why we have gathered for you our top marketing tips to help you navigate the digital landscape.

What are the advantages of online selling for your craft business?

First and foremost, what are the advantages of selling handmade goods online?

Facilitating entrepreneurial dreams, it’s never been easier to sell crafts online. More people than ever before are dreaming big about doing what they love and selling handmade crafts online.

Here are some of the benefits that come hand in hand with selling online:

  • There is the potential for you to reach a vast audience. 
  • A handmade business is relatively low-cost to start
  • You have the flexibility to determine your own working hours
  • You can unleash your creativity 
  • You won’t need to pay money to attend craft fairs or set up at markets
  • You can turn your hobby into a profitable business

Our top 5 marketing tips to sell your handmade crafts online

Find a niche for craft making

Some of the most successful online craft businesses are those that have found a niche! Offering a world of opportunity when it comes to showcasing and selling a catalogue of handmade goods, there’s often fierce competition to contend with in the digital landscape. 

With this in mind, it certainly pays to create products that fit into a particular niche so that you can also target specific customers and really hone your craft. Consider niches such as quilting and embroidery, or even handmade jewelry, eco-friendly crafts, upcycled products, or vintage-inspired creations. Focusing on one specialised area allows you to cater directly to the interests of a dedicated audience, setting you apart in the market and enabling you to build a loyal customer base.

Invest in product photography to help you sell handmade crafts online

It’s true what they say… “a photo is worth a thousand words,” and this is certainly the case when it comes to selling products online. 

Product photography is a great way to optimise your marketing efforts, allowing you to showcase your handmade products in the best possible light. Not only does product photography maximise credibility, but it also gives you beautiful photos to share online and on your social media platforms. 

Today, consumers love to engage with images on platforms such as Instagram and having your own portfolio of photos will only boost your marketing efforts. 

Search engine optimisation is essential

You may have heard the term SEO, but do you know what it means? Search Engine Optimisation is an effective marketing strategy that is designed to give businesses the best possible chance of being seen in the digital world. For example, SEO helps your website and online store rank higher in search engine results pages. This helps to maximise visibility, drive more traffic to your website, and, of course, boost sales without paying for ads.

With this in mind, you should certainly consider investing time in SEO to achieve your business objectives. One of the most effective ways of utilising SEO is to use keywords in your website’s content, meta tags, and URLs. These are the words and phrases people use to search for online products and services. 

Boost your social media presence

The power of social media should certainly not be underestimated or ignored. After all, a  strong social media presence is essential for any business, especially for those selling handmade items online.

For example, social media platforms such as Instagram, Facebook, and TikTok provide a way for creators to build a community of customers, showcase their work and connect and engage with worldwide audiences. With great content, you can also build a huge amount of momentum and excitement around your brand. 

Create and manage a blog

Creating and managing an online blog is a fantastic way to optimise your 

eCommerce business, especially when it comes to driving traffic and increasing conversions.

This is because a blog has the ability to instil trust in your brand whilst providing your customers with lots of tips, insights and important information about your products. A blog will keep users engaged while increasing your online visibility! For instance, explore our blog to discover how we offer creative ideas to inspire and engage our users. We hope we gave you some useful tips on how to sell handmade crafts online.

Why choose Discount Fabrics for your fabrics?

Discount Fabrics LTD was established in 2015 and is a much-loved family that has been trading fabrics for over 30 years in wholesale. Today, it remains a family-run business passed down through generations. 

Over the years, the company has earned an enviable reputation for offering one of the largest, most unique selections of high-quality fabrics and for the most competitive prices.

If you are searching for the perfect fabric for your craft business. You can browse our extensive collection of amazing fabrics and haberdashery or simply contact our knowledgeable team today to discuss your needs.  If you want more ideas around handmade crafts, visit our blog post!