William Morris Fruit Velvet Fabric | Printed Upholstery

William Morris Fruit Velvet – Heavy-Duty Interior Upholstery

The William Morris Fruit Velvet Fabric effortlessly marries iconic British heritage design with elite modern textile engineering.
Crafted from 100% warp-knit polyester, this opulent printed velvet captures the abundant, classic charm of Morris’s beloved citrus and floral Fruit motif.
Engineered specifically for demanding interior environments, it provides a luxurious, soft hand feel without compromising on structural integrity, making it an indispensable asset for high-end interior designers and passionate home decorators.

Key Features

• Commercial-Grade Durability: Achieves a formidable 50,000+ Martindale rub test score, certifying it for heavy-duty domestic and commercial contract upholstery without crushing or balding over time.
• Warp-Knit Construction: The 100% polyester warp-knit foundation ensures a strictly non-stretch profile, preventing sagging and maintaining taut, clean lines on complex furniture framing.
• Historic Pattern Retention: Premium printing technology locks in the rich tones of the Black and Natural colorways, ensuring a long-lasting visual impact that resists fading.
• Easy Maintenance: Designed for modern convenience, this velvet is safely machine washable on a cold 30°C cycle.

Specifications

• Composition: 100% Polyester (Warp Knit Textile)
• Elasticity: Non-Stretch
• Durability: 50,000+ Martindale Rubs (Heavy Commercial)
• Available Colours: Black, Natural
• Care Instructions: Cold wash at 30°C.
• Origin: China

Ideal For

• Heavy-use statement armchairs, sofas, and ottomans
• Luxury bespoke cushions and interior soft furnishings
• Commercial seating in boutique hotels or restaurants
• Heavyweight, light-blocking luxury drapery and curtains

Elevate your interior space with the William Morris Fruit Velvet Fabric. Experience the perfect fusion of historical artistry and heavy-duty performance—trusted by professional upholsterers worldwide.